Crowdfunding 2017-06-27T16:45:13+00:00

There are companies that provide elements of competition, however, we believe that we have a unique offering that can make Vestdeck a powerful brand in the growing market of investor relations.


Investors in unlisted companies can enjoy greater returns in comparison to listed firms although the risks are higher and they lack equity liquidity, i.e. the ability to exit. Vestdeck aims to provide information and discussion across multiple crowdfunding opportunities to help investors select the best investments for them and reduce risk. It also plans to provide a secondary market to create better liquidity.

Early stage companies often find it difficult to raise debt finance and frequently have to give disproportionately high levels of equity to attract angel investors to compensate for the risk.

Crowdfunding presents a great solution, but a lack of investor communications and no trading share price means that investors are often left in the dark as to any progress or valuation changes. Vestdeck will solve this problem by providing investors with greater transparency, whilst empowering businesses to generate buzz and enthusiasm, so that they are able to raise further funds at higher valuations.

To create this robust investor relations ecosystem, Vestdeck’s target is to acquire 1,000 business and 25,000 premium investor subscriptions enabling them to achieve a revenue of GBP 7.5M within 5 years. Profitability of an online business platform can be very lucrative and Vestdeck is targeted to reach 50-70% once we achieve this level.

Vestdeck is an investor relations platform for unlisted companies that connects businesses to existing and potential investors. Businesses that are voted the best at investor relations tend to outperform competitors.

The explosion of crowdfunding means that many more of us now have the opportunity to participate in these exciting opportunities, but our appetite for information about company progress is difficult to satisfy.

Vestdeck’s investor relations platform will change this for the mutual benefit of both investors and companies. Investors will be more able to participate in the buzz of growth whilst businesses will build brand momentum quicker and find willing investors for its next round of investment.

Vestdeck will also connect businesses to professional services firms, such as accountants, lawyers, IT, marketing, and PR agencies. These firms will also provide content for the knowledge base. Vestdeck will also connect businesses to other sources of finance.

Vestdeck was founded in 2016 by Nikolas Gilding with the core values of Professionalism, Honesty, Intelligence, Transparency and Communication.

Vestdeck aims to become recognised as the pre-eminent communication platform for unquoted companies, and the leading ambassador for investor relations between growth companies, investors of all levels and professional service providers.

There are many crowdfunding platforms out there, but our market research has shown that there is a need for a simple investor relations platform specifically for unquoted growth companies; one that will help build invaluable long-term relationships with existing and potential investors. We are inviting you to be a part of this online community and to help us build a successful and valuable investor relations platform.

The company is led and managed by a very strong and experienced management team, details of which can be found on the team page.

Vestdeck is seeking to raise £100k and has elected to raise funds via crowdfunding.

Participants will be early adopters and beneficiaries of the platform and will help enhance and test the technology. Therefore, investors in Vestdeck will obtain benefits across their whole portfolio of unlisted companies as well as the potential to gain a significant return from their investment in Vestdeck itself.

The funds will be used to complete the development and launch the platform in the United Kingdom by the end of 2017.

Should the minimum funding level of £75k be raised, Vestdeck believes this will be sufficient to launch a minimum viable product and create shareholder value.

Rationale and Universe of Acquirers

The exit strategy is to float the business or to be acquired by a larger organisation within 3-5 years.

Potential acquirers include:

  • Crowdfunding platforms, perhaps acting as a consortium
  • Business software providers, targeting early access to growth companies
  • Business funding specialists, such as Venture Capital or Private Equity firms

Projected Return

Vestdeck’s target is to reach 1,000 business subscriptions and 25,000 premium investor subscriptions to achieve a revenue of GBP 7.5M within 5 years. Profitability of an online business platform can be very lucrative and Vestdeck is targeted to reach 50-70% once we achieve this level of scale. Returns for early investors will be extremely compelling.

FORECASTS  GBP 2017 2018 2019 2020 2021
REVENUES £5,000 £320,000 £1,125,000 £2,700,000 £7,700,000
OPERATING COSTS £183,000 £500,000 £955,000 £1,340,000 £2,220,000
EBITDA -£153,000 -£149,000 £200,000 £1,400,000 £5,500,000
NET PROFIT AFTER TAX -£178,000 -£178,000 £135,000 £1,100,000 £4,400,000

  • Investing in early stage businesses can lead to higher returns and tax benefits, but can also be more risky
  • Investors are also nervous about dilution and a lack of liquidity

Vestdeck will help investors enjoy the benefits of investing in early stage businesses whilst minimising the risks. We aim to achieve this through enhanced communication between businesses and investors to aid growth, increase valuation and minimise dilution plus facilitate liquidity via a secondary market.

Vestdeck aims to create a platform that:

  • Grants investors visibility and choice when making investments
  • Eases the act of follow-on funding for businesses
  • Enables investors to enjoy and participate in the buzz
  • Promotes, rewards, and enables investor relations
  • Improves liquidity via secondary market

Vestdeck has achieved the following so far:

  • Thoroughly analysed the market, its needs, and the system specification
  • Established an experienced and credible management team
  • Designed the user interface and developed the user experience of the platform
  • Raised initial funding at a strong valuation

The next stage is to develop the platform for launch.

Beck Greener is a London-based firm of patent attorneys, trademark attorneys, design attorneys and IP Litigators.

Vestdeck has retained Beck Greener to protect their trademarks, brand identity, intellectual property and software services.

UK Trademark No: UK00003198756

Vestdeck is now raising £100k via its own crowdfunding campaign. Our investors will become early adopters and beneficiaries of our innovative investor relations platform.

The funds raised in this round will be used to complete our MVP development and launch the platform in the UK by the end of 2017.



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